1. Trigger time = Better Shooting
How do you become a better shooter? You practice… practice… practice! Adding a shooting simulator is a safe and economical way to do just that and more. Due to the flexible nature of a simulator, you can dedicate an entire classroom or a small corner of your store and create the perfect environment for novice and experienced shooters. The best way to learn is by doing, and these systems provide challenging scenarios for your advanced customers as well as simplified training for beginners in a true virtual shooting range.
Unlike your competitors, you will have the opportunity to give your customers the ability to practice regardless of weather, and in real life scenarios that provide a level of realism that will be entertaining as well as educational.
2. The Safer Way to Shoot
Utilizing a shooting simulator is a very safe way to train shooters of all skill levels. Like it or not, shooting is a sport that is intimidating (especially to new participants). A quality simulator offers your customers an extremely safe and non-threatening environment to learn about firearms and the sport of shooting. Available on all our systems are a variety of weapons, and options to increase realism and proficiency of training. For new shooters this provides a comfortable and practical way to introduce them to the sport without the anxiety of shooting an actual weapon the first time.
The systems are so versatile that you can offer each of your clients options based on their level of comfort and experience with weapons. A brand new shooter could start off with a completely inert replica pistol, allowing them to get comfortable with proper grip, a stable stance and safely handling the weapon. Next you move them up to a real pistol with a drop in laser. This gets them used to the weight of the weapon; the feel when they pull the trigger, and they can learn about magazine reloads and weapon malfunctions. Finally, go one step further by introducing pistol and rifles with CO2 driven recoil. They will feel the energy released when pulling the trigger. The expelled CO2 gas provides enough recoil to move the front sights and necessitates the shooter to reacquire the target delivering a natural response on a smaller level that is perfect for training.
All of these different firearm options can be used on the simulator in conjunction with providing the appropriate software and scenarios for the shooters ability. For example, a new shooter would start off with a simple and safe simulated target using the replica pistol. More advanced shooters, would be introduced to scenarios where they need to move to cover, draw their weapon and return fire in a live action simulated environment. The options are endless and much safer and practical than setting up live round courses or scenario based shooting ranges.
3. A Cost Effective Alternative to Pricy Ammo
Shooting is an expensive sport and the rising price and scarcity of ammunition are making it difficult for new enthusiasts to discover its benefits. Simulators provide a much needed element to any shooting facility. Customers are always looking for ways to save money while still getting the services and experiences for which they are accustomed. Providing an option which saves them money, enables advanced training and is fun will attract new customers and encourage faithful ones. You'll never need to tell a customer again: "Sorry all sold out of ammo", with a simulator you'll always be available to offer them state-of-the-art training, no matter what your inventory of ammo.
Simulators are cost effective solutions for clients that are trying to save money on ammo or are looking to purchase a new weapon. Giving customers an opportunity to use the weapon without actually firing offers a unique sales tool for retail gun shops. Shooting range owners can offer an ammo-free, cost effective event for new shooters that will raise excitement and awareness. Customers will appreciate the ability to practice skills without enduring the high cost of ammo. Although, this may seem counter-productive to shops selling ammunition, the added skills and excitement will drive sales as new customers move to live fire ranges and regular customers spend more time in the facility. Additional benefits may be lower liability insurance and less staffing costs to oversee the ranges.
4. Safe Movement Training
Extreme flexibility, simple setup and small footprint of shooting simulators allow for training which is nearly impossible on a traditional firing line or in a classroom. Your simulator room is only limited by your imagination. You have the ability to set up different firing positions, introduce obstacles to teach use of force tactics and advanced strategies. The introduction of moveable walls, furniture or silhouettes will provide an unparalleled opportunity to practice moving to cover, safely drawing a weapon, as well as finer skills of acquiring a target while moving from station to station.
Customers and trainers will both appreciate the ability to change physical situations while interacting with different scenarios presented by the simulator. With so many different software programs available, novices and advanced users will be presented with challenging situations that require quick thinking and proper reactions. With a little creativity, the teaching scenarios are boundless.
5. Extremely Effective Training
Incorporating a simulator into your preexisting classes is a highly effective way of enhancing the training experience. While you already offer classes, lectures, demonstrations and seminars to your clients; with a simulator you can raise the bar much higher. Our simulators are customizable to provide you an individualized and branded training session. You can easily insert your own slides, PDFs, websites, videos and any other external media to aid in your instruction. This will improve your presentation and create an active and entertaining environment.
The options are endless. Boost participation with more in-depth training and realistic subjects by incorporating a shooting simulator into your already successful classes. Offer a class to your clients about the differences between pistols and revolvers, and then let them truly feel the difference while shooting on the simulator. Then in your presentation feature a slide or brochure of the pistols and revolvers that your store has currently for sale. Home invasion instruction has a completely different feel when students are taught techniques and then allowed to practice with life-like scenarios that compliment your teachings. Encourage on-going training by presenting your personalized flyers and giving a quick live action sampling of upcoming defense or reaction training.
In addition, you can create group classes with a simulated indoor shooting range containing multiple lanes and multiple shooters. This makes instruction easier and more cost effective for both students and your organization. Utilize the portability and easy setup to offer a mobile classroom for public events, trade and gun shows or special venues.
6. Paper Targets Don't Scare People and Rarely Attack
How many of you have had to verbally command someone to drop their weapon? Or have ever had to pull your weapon in self-defense? Odds are not too many of us. With a shooting simulator you can simulate these stressful situations and test your clients in challenging conditions without their lives being on the line. With the careful eye of a trained instructor, putting your clients in these extremely stressful scenarios may just save a life — a powerful but true statement. Our simulators provide extremely realistic situations that will give your clients the ability to practice classroom techniques in a safe environment. New scenarios are added quarterly to qualified systems; allowing customers to continually perfect their skills within constantly fresh and changing situations.
Police departments and government agencies have trained on simulators for years because they offer a realistic but safe arena to practice responses in dangerous situations. Fortunately technological advances in both software and hardware allow us to make this available for commercial use. Your customers will be benefit greatly from situational training. Our simulators offer practice in life-like situations with real targets, noise (distraction), foul language and intimidating opponents. Customers are able to utilize multiple means of force including pistols, rifles, shotguns, TAZERs, pepper spray and batons. Afterwards the trainer is able to provide a post scenario review helping the client to improve performance. Simulations can even be videotaped to allow the student and trainer an enhanced training experience. That is a level of training most people yearn for but never have the opportunity to experience.
7. Unparalleled Realism Results in Increased Customers
The bottom line is always your bottom line. If your client feels safe at your facility, enjoys the experience and receives more than they expected, they are more likely to come back and bring friends. Our simulators have increased sales and resulted in new and repeat customers in retail gun shops, training facilities and shooting ranges. Professional trainers utilize the shooting simulators to increase class size, provide on-going training and increase profit margins.
The systems can be used for educational purposes, as an entertainment source billed by the hour or as an incredible point of purchase and sales tool. Our systems are expandable, durable and created specifically to be used in commercial establishments to increase shooting awareness, training and revenue. You can offer classes to shooters of all skills levels, do advanced product demonstrations, host competitions, leagues and more. Once again, the only limitation is your imagination.
J. Todd Mallon
President, Sports Entertainment Specialists, Inc.
Please note: This article is written only to help inform potential customers. In no way does Sports Entertainment Specialists, Inc. or its agents, guarantee or warrant any claims in this article. All customers are encouraged to do their own research and create their own business plan.