Summit Brews

Mountain Peaks Lager NFT Collection

Project Specifics

For this project, we helped create a new Mountain Lager logo for the label using current brand identities. Within this logo we embedded a QR code that took customers to a unique web page where they could sign up for a digital wallet as well as mint their Lager NFT. 

We took the logo we designed and printed 5000 stickers for use as swag in the brewery and local retail stores. 

For this project, we created a total of 5,000 NFTs which represented the total supply. We expected to have around 1,000 of these NFTs claimed within the first 6 months. The remaining supply would be available for future beer label releases and be used in future marketing rollouts.

We recommended the customer run swag giveaways to increase engagement with their customers until around 500 NFTs had been claimed. Once this threshold was met, we recommended they allow their customers with NFTs special access to their annual beer garden with private tours and tastings for a select number of NFT holders.

Additionally, the brewery chose to airdrop a 10% off coupon to the first 150 NFT holders, which was redeemable in-store and on their website. 

Expected project time frame: One year

Revenue share from NFT sales for the first year. 

Estimated budget: $15,000-$19,500 

Status: Project complete, with the option for another similar project upon the release of their next new beer to launch.

Messaging We Used

Summit Brews: Mountain Peaks Lager, a refreshing and easy-drinking brew

Can mockup that we provided to the client

Our lager is a testament to Colorado's pristine wilderness, using only the freshest ingredients and crystal-clear mountain water. Each sip delivers a crisp, clean taste that captures the essence of the Rocky Mountain region. Whether you're winding down after a day of outdoor adventure or simply craving a taste of Colorado's natural splendor, Mountain Peaks Lager is the perfect choice to elevate your beer experience.

Join us on an exciting journey as we celebrate the release of our latest brew, "Mountain Peaks Lager," with our exclusive NFT collection. At Summit Brews, we're not just about crafting exceptional beers; we're also passionate about fostering a vibrant community of beer enthusiasts and adventurers.

Each NFT in our collection is a digital masterpiece, meticulously designed to capture the essence of "Mountain Peaks Lager" and the spirit of exploration. From stunning landscapes inspired by the majestic mountains to intricate illustrations showcasing the brewing process, our NFTs are more than just digital art—they're tokens of our shared passion for great beer and outdoor adventures.

But that's not all!

By owning one of our "Mountain Peaks Lager" NFTs, you'll gain access to a host of exclusive perks and benefits:

  1. Limited Edition Swag: Unlock exclusive merchandise, including branded apparel, glassware, and accessories, available only to NFT holders.
  2. VIP Brewery Experience: Enjoy VIP access to our brewery, including private tours, tastings, and special events reserved for our most dedicated community members.
  3. Digital Rewards: Earn rewards such as discounts on future beer purchases, early access to new releases, and special deals reserved for NFT holders.
  4. Community Engagement: Join our thriving online community of beer enthusiasts and adventurers, where you can connect with like-minded individuals, share your experiences, and participate in exciting challenges and giveaways.
  5. Charitable Initiatives: Support important causes and make a positive impact on the world with our charitable initiatives, where a portion of proceeds from NFT sales will be donated to environmental conservation efforts in mountainous regions.

QR code to scan for access to the NFT

Join in and enjoy the benefits!

Whether you're a seasoned collector, a beer aficionado, or simply someone who appreciates great art and great beer, our "Summit Brews: Mountain Peaks Lager" NFT collection offers something special for everyone.

Don't miss your chance to own a piece of brewing history and be part of our growing community.

Cheers to Adventure!

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